Note: Most accounts can post videos up to 10 minutes in length. Like YouTube, content creators can create ‘channels,’ where they can post videos about whatever topics they choose. IGTV is a newer feature on Instagram that allows users to post content up to one hour long. The aspect ratios are 1.91:1 for horizontal and 9:16 for vertical Instagram stories. What is the Aspect Ratio for Instagram Stories? Just like video and photos, Instagram Stories supports both vertical and horizontal images.įor the best displays, your Instagram stories should be: What are the best dimensions for Instagram Stories? For a cooking tutorial, landscape will give you more counter space in frame, while if you are recording a speaker, vertical will keep viewers focused on the speaker, not an empty stage. So which is best? Really, it depends on your subject. Also, keep in mind, vertical will still look good on Instagram you won’t have to worry about lots of extra space on the sides. Today, vertical video is totally acceptable. No good, right? Well, times are changin’. See all that blank space to the left and the right? In the past, vertical videos were the mark of an amateur. Is horizontal or vertical orientation better for Instagram videos? The aspect ratios for Instagram videos are 1.91:1 for horizontal and 4:5 for vertical. Vertical/Almost Square Videos: 1080 x 1350. To be sure your images look crisp, aim to upload higher resolution Instagram photo sizes than required. Here are the best dimensions for clear Instagram photo sizes: If you want your image to pop, aim for square or portrait size. For brands, landscape photos aren’t really the best choice, as they take up less space in the feed. Landscape photos display around 600 x 400 pixels on Instagram. For best results, upload an image that is at least 1080 by 1350. Instagram displays portrait-oriented photos at 480 by 600 pixels (or, for retina displays, 960 by 1200). However, to ensure your Instagram photo sizes are clear, your best bet is to upload a photo that is 1080 by 1080 pixels. Standard Instagram square photos are displayed as 600 x 600 pixels. Keep in mind, portrait images will still appear as a square in your grid. However, if you are looking to keep the focus on your image, portrait can be a great option. So, a 1080 by 600 image would have an aspect ratio of 2:1. For example, a 1080 x 600 image is 1080 pixels across and 600 pixels vertically.Īspect ratio, on the other hand, is a ratio that describes the relationship between the length and width of an image. Size refers to the number of pixels across the length and width of a photo. What’s the difference between size and aspect ratio on Instagram? Keep in mind that Instagram profile pictures are circular, so make sure you center your face or logo. This will ensure your image looks good no matter where users view it. However, on a desktop, profile photos are displayed slightly larger.įor best results, aim for a profile picture with 180 X 180 resolution, or larger with a 1:1 aspect ratio. On mobile, Instagram profile pictures are 110 by 110 pixels. What is the best size for your Instagram profile photo? If you want to get the most out of Instagram, you need to make sure your Instagram photo sizes look good. Make your brand look unprofessional or worse, spammy.Draw attention away from your content or make it impossible to watch.Result in a blurry or out of focus image because Instagram stretched your image to fit. Cut off part of a product in a product image or ad.This means it is doubly important to make sure you pay attention to the correct Instagram photo sizes and dimensions for your content. Why does using the right Instagram photo sizes matter?įor brands, Instagram is a powerhouse for increasing brand awareness, launching new products, and even selling products.įor all the new Instagram features, it remains primarily a photo sharing app. Note: For tips on photography, you might be interested in How to Take Good Instagram Photos on Your Phone: The Ultimate Guide. In this post, we’ll take a look at what the current dimensions are for Instagram photo sizes, as well as videos, Stories, and IGTV, what to use for high resolution/retina, and offer tips for publishing images and videos that are clear and in focus. So, how are you supposed to keep the dimensions straight? With this handy guide, of course. Poor quality photos reflect poorly on your brand, and no one wants that! However, if you use Instagram for your business, you need to make sure your content looks amazing as part of your marketing strategy. The average user might not care about making sure their images look perfect.
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